Social Media Updates August 2020

In today’s fast-paced digital world, our favorite social media platforms are introducing new updates and features almost on the daily. In today’s review, we’ll touch on the latest happening with Facebook, Instagram, Snapchat, and Twitter.

Is Instagram the new TikTok? 
As of August 5, 2020 Instagram launched its new TikTok-esque “reals” in an additional 50 countries. Reels allow users to create 15 second video content with effects and audio. Sounds pretty much exactly like TikTok, right? Instagram, and its parent company Facebook, have placed more emphasis on this feature as TikTok faces scrutiny and potential shutdown from the US government. Learn more about this new creative tool
here.

Or wait… Is Facebook the new TikTok? 
The digital giant is throwing some of its eggs into the short form video basket as well, giving TikTok an additional run for its money. Facebook is currently testing in-feed short form video in India, one of Facebook’s largest markets and one of the countries that banned TikTok. This new update came just 11 days after the social network launched a similar version of this on Instagram. Read
this article to find out more about the update.

Snapchat’s also on the TikTok trend? Now this is just getting confusing. 
With TikTok taking the main stage these days, it looks like many social media platforms are copying the new kid on the block. Snapchat created a group of augmented reality (AR) lenses, in collaboration with TikTok influencers, that are meant to be used on TikTok. These lenses track the movement of a person while dancing and change in response. More on this new development here.

Facebook encourages its users to get out and vote. 
In light of the upcoming presidential election, Facebook took it upon itself to encourage an additional 4 million individuals to vote. How is Facebook doing this? By introducing a
US Voting Information Center which will be available on both Facebook and Instagram. Facebook describes the information center as, “a one-stop-shop to give people in the US the tools and information they need to make their voices heard at the ballot box.” Users will be able to access this center directly from their home menus on both platforms.

Twitter is working to create a safer community. 
Have you ever withheld Tweeting your thoughts or opinions on a topic for fear of being attacked by other Twitter users? You no longer have to be concerned as Twitter just launched a set of
reply controls for Tweets. In their announcement about it, Twitter said, “Sometimes people are more comfortable talking about what’s happening when they can choose who can reply. We’ve seen people use these settings to have conversations that weren’t really possible before.” Reply controls will pop up when an individual is ready to publish a Tweet.

Facebook cuts out 1,000 targeting options. 
A big change affecting the Facebook marketing community happened on August 12, 2020. Facebook chose to remove over
1,000 targeting options for advertising. Because the platform offers a wide variety of targeting options, there are quite a few that go unused. Facebook says that, “infrequent use may be because some of the targeting options are redundant with others or because they’re too granular to really be useful. So we’re removing some of these options.” For more on the changes in ad targeting, read Facebook’s article about it.

Short form video, voting, safe communities, and ad targeting sum up some of the largest changes hitting social platforms in August 2020. Who knows what these social giants have up their sleeves for September.

Social Listening Insights for Marriott International Hotel Brands

Our client, Marriott International Hotels, wanted to know what features guests talk about on social media. For example, do guests favor the room, decor, pillows, lobby, food, etc.?

This social listening research was conducted using Crimson Hexagon and had a Boolean string of over 160 lines of code. We decided to measure a year’s worth of posts ranging from August 31, 2017–August 31, 2018. Through our initial pull, we found over 1.4 million posts contained the following Marriott brands. (We decided to exclude Marriott’s company social media accounts so we could focus strictly on consumer brand insights):

  • AC Hotels
  • Courtyard by Marriott
  • Delta Hotels
  • St. Regis Hotels
  • Fairfield Inn
  • Sheraton Hotel
  • W Hotel
  • Residence Inn
  • Luxury Collection
  • Marriott Hotels
  • Moxy
  • Renaissance Inn
  • Townplace Suites
  • Westin Hotels
  • Four Points
  • Aloft
  • JW Hotels
  • Le Meridien
  • Springhill Suites
  • Bulgari
  • Autograph Collection
  • Ritz-Carlton Hotels

After looking into Marriott International Hotel brands as a whole, we wanted to figure out what people were discussing about the Marriott brand. We filtered these results with the most relevant insights using these keywords:

  • Room
  • Elite/Platinum Memberships
  • Breakfast
  • Airport

With this second pull, we found that 526,106 posts contained the term Marriott and the filtered keywords. With these filters we were able to conclude observations of what hotel guests were posting and commenting on Twitter, Instagram, and other blog sites.

The insights that we learned from Marriott International Hotels are stated below.  We believe that our insights will help assist Marriott in capitalizing on their marketing efforts.

The following infographics are interactive, select the arrow buttons below to swipe through.

Demographic Data

[swf src=”http://spencernorawong.com/ydigital/demographic.swf” width=”100%” height=”800″ ]

Brand Insights

Filter: Throughout the research process, we included a filter in Crimson Hexagon to exclude Marriott Hotel brand’s social media handles and blog links. Based on our discussion with the client, we know that they prioritize food, experience, and customer service.

[swf src=”http://spencernorawong.com/ydigital/brand-insights.swf” width=”100%” height=”800″ ]

Keyword | “Bedroom”

  • Key Insight 1: “The Springhill Suites by @Marriott uptown in Charlotte NC has to be the worst laid out hotel room I’ve ever stayed in. This is rediculous! Can’t watch TV from bed… Bathroom door across from and between the beds…..”
  • Key Insight 2: “A new favorite @marriotthotels experience! I booked today using the app and then sent a special request. I asked for a framed photo of Sponge Bob and a cup of yellow M&Ms. This is what awaited us in our room. Hats off to Liz and the fantastic staff at the Fairfield Inn and Suites in Mount Vernon, Illinois.”
  • Key Insight 3: “A huge thank you to the Ritz-Carlton Mega Kuningan Jakarta @ritzcarlton for sponsoring my stay at your beautiful Mayfair suite. Have never had such a warm welcome where my pictures were placed on the bed and displayed on the TV screen! Super sweet gesture!

[swf src=”http://spencernorawong.com/ydigital/bedroom.swf” width=”100%” height=”800″ ]

Keyword | “Membership”

  • Key Insight 1: “Hotels w free breakfast> fancy hotels that think you’re rich enough to pay for breakfast. Fun fact: I’m not that rich and I’m eating a crusty donut from last night.”
  • Key Insight 2: “Marriott Courtyards, AC Hotels, and Moxy aren’t included in Free Elite Breakfast after all. We were promised these hotel brands would offer Platinum breakfast benefits. They don’t. They offer a food and beverage credit, which can be used any time…”
  • Key Insight 3: “Should Marriott re-think its skimpy elite benefits at brands like AC? I can think of an easy solution. Give Platinums (both Spg and Marriott) A real full breakfast at all locations Ritz to FI’s.

[swf src=”http://spencernorawong.com/ydigital/membership.swf” width=”100%” height=”800″ ]

Keyword | “Breakfast”

  • Key Insight 1: “I used 100,000 Marriott points for this stay ( I use an American Express Starwood card to earn points… a family member has gluten and dairy allergies, so we tend to make all their food while on vacation. The breakfast is one of the best I have seen at a Residence Inn. They have a huge selection of foods, a large eating area and it’s clean.”
  • Key Insight 2: The perfect egg was featured on many Instagram posts.
  • Key Insight 3: Instagram is where most of the pictures of breakfast are found.

[swf src=”http://spencernorawong.com/ydigital/breakfast.swf” width=”100%” height=”800″ ]

Keyword | “Airplane”

  • Key Insight 1: “My favorite meal of the day. Last meal before I take off @ACHotels.”
  • Key Insight 2: “Marriott Fairfield Inn & Suites Omaha Downtown has shuttered its airport shuttle service, replacing it with Uber Central, part of Uber for Business, to offer guests free transportation to and from Eppley Airfield.”
  • Key Insight 3: This man was at the airport and posted about his experience of breakfast at the Four Points Hotel. 

[swf src=”http://spencernorawong.com/ydigital/airplane.swf” width=”100%” height=”800″ ]

What can Twitter tell us about the incredibly close race for the 4th district?

Midterms have come and gone, but a few votes are still being counted. The race for Utah’s fourth congressional district is still undecided. It’s still possible for either candidate — Republican incumbent Mia Love or Democratic challenger Ben McAdams — to win. The New York Times reports that as of 12:45 PM ET, with 76% of precincts reporting, 51.3% of votes have been cast for McAdams and 48.7% for Love.

Can Twitter give us a sense of what’s going on in this incredibly close race?

Methodology

Using Crimson Hexagon, a social media listening platform, we zeroed in on what people were saying over the last two months about the race on Twitter. To do this, we followed three basic steps:

First, we coded one set of instructions for Crimson Hexagon to pull tweets that can give us insight into the scope of the race as a whole. Second, we coded two other sets of instructions — one for each candidate. These enable us to compare what is being said about them.

Third, we analyzed the posts Crimson Hexagon retrieved with our instructions. We used both quantitative data analysis tools built in to Crimson Hexagon and manual, qualitative analysis to build a holistic picture of what Twitter looked like in the two months prior to election day.

Insights

In the days before election day, Love and McAdams were neck and neck in the polls, and the competition on social media was also fierce. More people posted about this race in the last two months than the other three districts put together. Of those posts, strong expressions of support could be seen for either candidate.

“Mia’s Working Relationship with @POTUS Benefits Utahns,” one user tweeted.
“Ben McAdams is a big ol dork, but he’s really nice, and a genuinely good politician!” said another. 
The following statistics measure posts from September 5–November 9.

Post Volume: The amount of individual Twitter posts of the mentioned candidate.

  • 8,824 posts mentioned Mia Love
  • 8,758 posts mentioned Ben McAdams

Emotion Analysis: Emotion analysis categorizes posts based on the occurrence of terms generally falling into one of the following six categories: anger, fear, disgust, joy, surprise, and sadness. 
64% of posts which mention Mia Love had an emotional tone. Of that percentage, the top three emotions expressed were sadness (35%), joy (34%), and disgust (24%). 
Of the posts about Ben McAdams, 48% exhibited an emotional tone. Of that 48%, the top three emotions expressed were joy (41%), sadness (27%), and disgust (16%).

Common Topics Discussed: These topics were measured through coding individual posts finding potential themes as a whole. 
Users who posted about Mia Love touched on many topics, including general expressions of support or dissatisfaction. On September 10, we found a spike in discussion of an accusation that Love raised funds for a primary challenge that never occurred.

Posters who expressed support for Ben McAdams seemed to be enthusiastic about the idea of defeating his incumbent opponent. Discussion also centered on confusion over the still-undetermined election results.

Takeaways

Social media buzz is not a proxy for proper polling and shouldn’t be used to predict election outcomes alone. However, it is a useful and unique tool for gauging sentiment and candidate appeal with specific publics. It’s also a great tool for evaluating debate performance since voters tend to tweet about these and similar events.

Tweets about Ben McAdams seemed slightly more optimistic than tweets about Mia Love. This was reflected by emotions reflected in the posts. Users who tweeted about Mia Love adopt joyful tones and sad tones with nearly equal frequency. In contrast, tweets which mention Ben McAdams are joyful 14 percentage points more often than they are sad. This suggests that the tone of the race slightly favors McAdams. However, post volume tends to favor Love by a very slim margin: simply more people are talking about her.

So, what will happen? We were supposed to find out on Tuesday, but more ballots keep coming in. Regardless, it’s a close race, and our research backs that up.

One thing seems clear: if you’re thinking of running for office, you need to be on social media. Make a Twitter. Engage with your audience. Candidates who refrain from tweeting cede social media buzz to their opponents. And who knows? Maybe voters will listen. Y Digital certainly is.

Facebook Bots: Promote Your Business in a New Way

This year, the employees at Y Digital had the opportunity to attend the Utah’s Digital Marketing Collective (DMC) Conference for 2018. It was jam packed with topics from everything from paid to organic digital marketing.

One of the keynote speakers Larry Kim talked about a new tactic in digital marketing, Facebook Messenger Chatbots. Kim is the founder and CEO of a company titled MobileMonkey and has great expertise in using Facebook Messenger Chatbots. During his presentation, he listed several benefits of utilizing Facebook Chatbots in digital marketing efforts:

  1. You can achieve a higher ROI than “likes” from a Facebook ad
  2. You can gain higher customer loyalty through a two-way communication system
  3. You can generate quality leads through the subscription service

Here at Y Digital, we can help you generate more leads with Facebook Messenger Chatbots. Contact us now to see how we can implement these bots for you in your marketing efforts.

Social Media Madness

Can Social Media Be Used to Predict March Madness Results?

Happy March Madness 2018! For the next few weeks, some of the most talented student athletes in the country will try and decide who is the best on basketball courts all over the country.

Our student social media athletes decided to put their own spin on the madness this month by deciding which school would come out on top if the game were played on social media instead of the hardwood. The above bracket are the results.

Methodology
They say defense wins championships and offense wins games, but on social media, engagement wins all. In deference to that fact, our team analyzed all 64 teams in the main bracket (apologies to the teams who lost their play-in games) and measured the following metrics:

  • The number of followers of their team social accounts compared to the currently enrolled student body
  • The volume of content produced by those accounts
  • The amount of engagement the social content received compared to its following

These numbers were combined using our super-secret, proprietary formula (as well as an equalizer metric to convert those numbers into digestible basketball scores) and then we bracketed out the teams according to their social media engagement score.


Insights
While we won’t publish an exhaustive list of the data we collected and each team’s score (that would be dreadfully boring for all but the true data junkies out there) here are a few insights people may find interesting:

  • Nevada vs Texas, a 7 vs 10 matchup in the real tournament, was decided by less than one tenth of a point on our ranking system. Nevada then becomes the victim of slim margins with a loss to Cincinnati by .05 points–the closest game in our bracketing system.
  • Though we have Davidson losing in the first round to Kentucky, it’s not for a lack of engagement. Davidson finished 9th of the tournament teams with a social engagement score of 789.49. Unfortunately, they were a victim of poor scheduling, falling to Kentucky’s 5th-best 12,041.66 points.
  • St. Bonaventure has the 2nd-smallest enrollment of any of the 64 tournament teams. However, they finished 10th in total engagement score.
  • San Diego State, though falling to Houston in the first round of our tournament predictions, has the highest Instagram rate of engagement of all the teams. Unfortunately, lack of additional, dedicated and active social accounts for their team stalled them in round 1.

Takeaways
Duke basketball is the king of engaging its fan base online. In fact, they have a social engagement score higher than all the other Final Four teams combined! Is this the year they win both online and on the court? We’ll know in just a few crazy weeks.

Here’s to hoping the tournament is great and that you, dear reader, start engaging with your alma mater’s accounts to give them a boost to their engagement score.

We’ll leave you with just one final question: Is social engagement a good predictor of the outcome of basketball games? Follow our bracket to find out!

Zoom in on the syrup: Memes as online marketing strategies

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he average person spends over 100 minutes on social media every day—which means a lot of articles, posts, and pictures are flashing in front of millions of eyes each day as well. BYU PR students are expected to know how to tap into that traffic when they graduate, but it’s not as easy as it sounds.

Memes could be the back door that allows companies to jump right into the popularity frenzy. Evolutionary biologist Richard Dawkins originally coined the term “meme” to describe a cultural idea or trend that circulates and grows in popularity much like a successful genetic trait.

What’s So Great About Memes?

According to Scott Church, a BYU communications professor, the term “meme” refers to anything that is meant to go viral, whether it’s a phrase, a video, or a picture. Some examples of such include the Grumpy Cat macro (image with bolded text) and the Keyboard Cat video.

According to a study done by Piia Varis and Jan Blommaert from Tilburg University, people find it important to be part of a group that ‘likes’ and ‘shares’ items posted by others. Memes perfectly fit the bill because they are easy to consume, have mass appeal, are relatable to the audience, shareable, familiar, and funny.

What Elements Do Viral Memes Have?

  1. Designed for the masses.

Memes should relate to large groups of people that include the target audience. The more people a meme relates to, the more readily it will be shared. This is a balancing act between getting the meme seen by the target audience, but having enough people in the audience for it to go viral.

An example of this element was posted on a funny dog Facebook page. It appeals to dog lovers, but also appeals to anyone who dreads getting up for work on Monday mornings.

 

This meme appeals to dog lovers, but also appeals to anyone who dreads getting up for work on Monday mornings.

 

  1. Easy to consume.

Memes should have clear pictures (or video) and simple text. They should be easy to read, easy to understand, and to the point. Any meme with difficult font or confusing content will be passed over and left unshared.

 

Since the point of memes is to be shared, memes should be created in the proper format and the proper size for the platforms it will be posted to. The more places it gets posted, the more likely it is to get shared. However, keep in mind that memes may not be appropriate on every platform. If a company has a large, older audience on Facebook, memes might not be the best way to engage with them, and might actually have the opposite effect.

  1. Familiar or current.

Viral memes are often based off of recent happenings. Using current events as a base will make the meme familiar (and relatable) to those viewing it. An example of this was when the power went out during the super bowl in 2013 and Oreo posted this photo:

 

Using current events as a base will make the meme familiar (and relatable) to those viewing it.

 

  1. Funny, witty, clever, and smart.

Memes need to be funny, witty, clever and smart so they can catch enough attention to be shared. Businesses are always posting social content, and audiences are constantly being bombarded with it, so creating attention-grabbing content can help a specific brand or company get noticed, even if it’s just for a moment.

 

Another reason why memes need to be light-hearted is because overly stiff and formal online messaging can alienate the very fans marketers wish to court. It may be necessary to toss the corporate handbook to be able to create an offbeat meme that’s hard to fit into a business plan. That said, don’t get so crazy that the content isn’t somewhat in line with your brand’s identity.

Things To Watch Out For

Everything a brand says or does, even if a little silly, needs to fit with the brand’s identity. If a company has a solemn reputation, memes may not be the most effective marketing tactic.

Even if a brand can afford to be offbeat or a little silly at times, it’s wise to avoid posting viral content continuously just to be funny. Remember—it’s all in the delivery. Fail at this, and audiences will assume the company is trying too hard. Never sacrifice quality or originality for quantity.

How to Create a Viral Meme

According to businessnewsdaily.com, a basic rule of thumb is that companies who want to go viral should probably memejack to get and some immediate attention. Companies that already have lots of loyal followers are better off trying to outshine the competition with their own creative juices (as long as self-created memes have great concepts behind them).

Memejacking

Once a meme has been decided on, there are two options for actually creating it. The first is called memejacking, which is the method that a lot of companies use. It’s taking a viral meme that has already been created and tweaking it to fit the brand. If this method is decided on, there are a couple things to look out for:

  1. Understand the meme, first. If a meme’s origin and meaning isn’t clear, don’t just try it anyway! Use com to read up on it before deciding it’s the right meme to use. Using a meme incorrectly can backfire.
  2. Don’t waste time. Memes have an incredibly short lifespan, so don’t dawdle in putting a good idea into practice. Waiting too long could allow the meme’s popularity to fizzle out before it can be used.
  3. Make sure it’s appropriate. Using memes inappropriately will put a company’s reputation on the line, referring to the content and context of the meme itself, or the situation in which it’s shared. A serious audience would probably not appreciate a humorous meme.

Even if a meme doesn’t go viral, using a well-known macro will greatly increase the chances of it grabbing the attention of the target audience, followers, and customers. A successful example of this is below, posted by the company Barkbox.

 

Memejacking is taking a viral meme that has already been created and tweaking it to fit the brand.

 

Creating Memes From Scratch

Remember that memes should be designed for the masses, easy to consume, shareable, familiar (or current), and funny, witty, clever, or smart. Websites like MemeGenerator.net are a great place to start. Sites like this will often put their watermark on a finished meme. Brandwatch.com gives some examples of popular things to use:

  • Animals saying human things.
  • Babies saying or doing adult things.
  • Sayings from popular television shows or movies.
  • Popular images of characters from television shows or movies.
  • Popular or classic quotes.
  • Puns or joke punch lines.
  • That moment when. . .
  • Grumpy Cat.
  • Most Interesting Man in the World.

    Companies that already have lots of loyal followers are better off trying to outshine the competition with their own creative juices.

An image posted by Denny’s is a great example of a larger company creating its own meme based off of current trends.

Written by Kyra Sutherland

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What is PR, actually?

Public relations, advertising and marketingwhats the difference?  Here are a few pointers to help you differentiate.

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he public relations profession is one big mystery to most of the world.  Easily confused with marketing or advertising, it’s a field that can be difficult to explain.  If you practice public relations, most of your friends and family have probably been confused when you have tried to explain what you do.  Here are a few resources to help you answer another round of awkward questions at family gatherings this Christmas season.

Q: What do PR practitioners do, in a nutshell?

A:  According to the Public Relations Society of America (PRSA), public relations is “a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”  Plainly put, public relations is about using tools like writing, social media and strategy to build trust and reputation for an organization.

 

Q: Are PR professionals just professional partiers?

A:  Many people believe that practicing PR equates to being a publicist, representing a celebrity, or meeting people at swanky parties for a living—far be it from the truth.  Public relations work can often include special events productions, but every event is created with a strategy in mind.  Public relations work is not all glamorous, and though most professionals do enjoy their work, long hours spent strategizing and planning go unseen.

 

BYU public relations students met with local PR professionals at a recruiting event to learn from and network industry leaders. Though networking isn’t all that PR professionals do, it, it does play a large role in any PR job.

 

Q: Is public relations like advertising?

A:  PR is not advertising.  While the two professions have things in common, like elements of design and strategy, the main difference between public relations and advertising is that advertising is paid media, while PR is earned media.  This means that advertisers will pay to push their content forward, while PR professionals will earn their coverage in ways like writing news story pitches to journalists, creating social media posts or putting together brand videos for a client.  In fact, when you read a piece of public relations content, you may not even realize it’s been carefully crafted to persuade you to think about an idea or a brand in a certain way.  PR is discreet, while advertising is more obvious to the viewer.

 

BYU advertising students prepare a set for a Comic Con video shoot. While advertisers promote clients via paid media, PR practitioners promote clients through earned media.

 

Q:  What’s the difference between PR and marketing?

A:  While marketers aim to sell products, PR professionals sell ideas.  At the core, PR professionals are storytellers.  Public relations professionals are primarily responsible for managing brand reputation and press relations, while marketers might focus more on market research and sales goals.

 

Q:  What can you do with a career in PR?

A:  One of the best things about the field of PR is that you can do so many things with the degree.  Some graduates choose to work at PR agencies, which is probably what you think of as a traditional PR job.  However, the options are limitless.  Today, many PR graduates choose to specialize in digital marketing and social analytics and work in PR tech jobs.  Additionally, many PR graduates cross over to marketing or business, or go to law school.  A PR practitioner could be a press secretary, an event planner, or even an entrepreneur and start his or her own firm.

 

Q:  Should I major in PR?

A: If you’re passionate about writing, creativity and strategy—and you have a healthy tolerance for stress—this may be the perfect field for you.

Written by Lindsey Trendler

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Using social media to build your personal brand

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mployers are stalking you, and you may not like what they see. Many hiring managers will take a look at your social media profiles after they interview you to get a snapshot of who you are. “I always look at a few social channels when hiring,” said Brandon Jeppson, Vice President of marketing at EKR. “It helps me get a better sense of who that person really is.”

If the person represented on your social media channels does not reflect the person you want employers to see, you need to step up your game on social media. Get noticed and hired by the right people by taking control of your personal brand online.

1. Stand for something

A good personal brand starts with a solid foundation. Pick a cause, any cause. It doesn’t have to be organized one, or even well-known. You can stand up for happiness, class, art, religion, or science. Choose something you want to embody, and let the rest of your content follow suit. Your foundational principles will shine through to people looking at your social profiles and will be influential in shaping their perceptions of you.

2. Embrace the real you

A common misconception is that to be successful on social media, you should appear to be perfect. People want to see the real you. A hiring manager isn’t going to your Facebook feed to be wowed by your flawless selfies, they’re there to get a glimpse of your reality. Be authentic and relatable, and people will want you on their team.

“Credentials and skills are important, but in the end, you’re working with people,” said Jeppson. “Social media, including LinkedIn, can help me figure out if they’re going to be a good fit for my team”.

 3. Find your audience

Once you find the content that resonates with you, find out who cares to listen. Use platforms like Buzzsumo to monitor what’s trending with your audience, then use that content to fuel your posts. Remember, you’re not building a personal brand for yourself, but for others to be influenced and inspired by you.

 4. Stay consistent

Having a consistent look and feel to your personal brand will create a sense of trust and validity. “You can damage an otherwise impeccable reputation if one of your profiles shows up with content or images that don’t represent you well,” said Sujan Patel, Co-founder of Web Profits and a contributing author to Forbes. This advice is especially helpful on an Instagram account, where a consistent look and feel (including a color scheme) is pleasing to the eye.

 5. Mix up your content

Don’t settle for only one type of engagement with your audience, even if you know it works. Mixing up what you post keeps things interesting for your followers and helps employers see the many facets of your personality. “When hiring, I try to gather as much data as I can about a person,” said BYU student and E-WeddingBands operations manager David Baird. “I want to know what their personality is like and how they handle themselves in all types of situations.”

6. Embrace your work

Your social media pages shouldn’t be a place to consistently gloat about your achievements. They can, however, be a place to occasionally post content you create, like blog posts or videos. Sprinkling your personal brand with original work helps employers quickly assess your skill sets.

 7. Google yourself

Try putting your name into a search engine. How do you feel about the results? Are you ashamed and embarrassed, or happy and proud?  Monitoring your online presence is essential to maintaining a personal brand. If there’s something you don’t like on your social pages, it’s easy to delete. If you’re worried about how you’re portrayed on other pages, try reaching out to the person posting and explain you don’t want to be portrayed in that way.

Just like a business would, you should be aware of where you show up online, who is talking about you and what is being said.

Social media matters when interviewing for jobs. Skills and credentials aside, employers want to make sure you’re a good fit for their team.

“Elevating your personal brand might seem like it involves a huge time investment. But, small steps in the right direction can go a long way” said Kat Boogaard, writer for The Muse and contributing author for Inc.

Rest assured that employers are looking at your social media because you’re already interesting. Make sure you paint the right picture of who you are and who you want the world to see.

Written by Shannon Baird

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