Rhone Case Study

Client: Rhone Apparel

Services: Snapchat Advertising, Google Advertising, Creative, Strategy, Content Development

Client: Rhone Apparel 
Services: Snapchat Advertising, Google Advertising, Creative, Strategy, Content Development

Rhone Black Friday Campaign

Rhone is a men’s high-performance activewear brand, engineering clothing for comfort with anti-stink technology. We had the opportunity to test whether or not Rhone had an audience on Snapchat by running a Black Friday campaign on that platform.

Objective

While Rhone found success in Facebook and Google advertising, they wanted to test their success on Snapchat.

Second, they wanted to expand their social media assets for their holiday campaigns and general social media efforts.

Audience

Middle-aged business men who value exercise, excelling in the business world, and maintaining a healthy work-life balance. These men strive to excel in all aspects of life and want to wear clothing that matches their standard of living.

Strategy

Test audiences on Snapchat before the holiday season, and build out successful Black Friday and holiday campaigns from testing. 

Create GIFs, social media ads, organic posts and other creative assets for their social.

Results

Results

47:1 return on ad spend in our Black Friday Snapchat campaign

Created and delivered 26 unique ads to our target audience on Snapchat

We found that Rhone Apparel does have an audience on Snapchat

Check out the rest of our work.

Want to learn more?
Contact. Recruit. Apply.

116 George H. Brimhall Bldg
Provo, UT 84602
hello@ydigital.co
801.422.4946

Want to learn more?
Contact. Recruit. Apply.
Share on facebook
Share on twitter
Share on linkedin
Share on facebook
Share on twitter
Share on linkedin
© Y Digital Agency 2020