Client: Rhone Apparel
Client: Rhone Apparel
Services: Snapchat Advertising, Google Advertising, Creative, Strategy, Content Development
Rhone Black Friday Campaign
Rhone is a men’s high-performance activewear brand, engineering clothing for comfort with anti-stink technology. We had the opportunity to test whether or not Rhone had an audience on Snapchat by running a Black Friday campaign on that platform.
Objective
While Rhone found success in Facebook and Google advertising, they wanted to test their success on Snapchat.
Second, they wanted to expand their social media assets for their holiday campaigns and general social media efforts.
Audience
Middle-aged business men who value exercise, excelling in the business world, and maintaining a healthy work-life balance. These men strive to excel in all aspects of life and want to wear clothing that matches their standard of living.
Strategy
Test audiences on Snapchat before the holiday season, and build out successful Black Friday and holiday campaigns from testing.
Create GIFs, social media ads, organic posts and other creative assets for their social.
Results
Results
47:1 return on ad spend in our Black Friday Snapchat campaign
Created and delivered 26 unique ads to our target audience on Snapchat
We found that Rhone Apparel does have an audience on Snapchat