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eneration Z is obsessed with Snapchat—a mobile app that allows users to send pictures and videos to friends that self-destruct after a specific amount of time. Since Snapchat was released five years ago in 2012, it has accumulated 150 million daily active users globally. One of those users has taken the app to the next level, becoming one of the first people to make money off his intricate Snapchat art.
Shaun McBride, better known as Shonduras, is a social media storyteller, professional fun-haver and Snapchat sensation. The social media icon built his following by turning his snapchats into creative masterpieces using his finger as a drawing tool (see photo)His success quickly spread from Snapchat to other social media platforms, and he then launched a social media consulting business. His list of clients includes brands like MTV, Nickelodeon and Comedy Central. He’s currently on a mission to make every day “the best day ever”, with over 620 days documented on his YouTube channel.
[/vc_column_text][mk_padding_divider size=”20″][mk_blockquote style=”quote-style” text_size=”18″ align=”left” font_family=”none”]If you only follow the trends, your life is going to be boring.[/mk_blockquote][mk_padding_divider size=”20″]
Shonduras recently spent a “best day ever” at BYU, as the keynote speaker of the Y Digital Agency’s launch event. Along with him, the BYU School of Communications students enjoyed their own best day ever thanks to his infectious energy and equally influential tips for success.
Stories worth sharing
Nick Glover is a junior in the public relations program, and spent the spring and summer working on various client accounts in the Y Digital Agency. Glover loved how Shonduras emphasized that everyone has stories worth sharing – they just need to find a creative way to tell them. Shonduras illustrated this message through reliving the story of his brand partnership with Inside-Out Doritos. To promote the brand, he filmed himself snowboarding inside his house. Talk about outside the box.
Work smarter not harder
Abigail Keenan, a senior in the news media program, is an up and coming photographer widely known around campus for her Insta brand. Her biggest takeaway was the importance of understanding the people you’re working with, and how this allows you to work smarter instead of harder. Shonduras did just that when he created a jewelry boutique on Facebook. Jewelry was a niche market he didn’t have much experience in, so he asked for suggestions for product names from his target audience. Similarly, Keenan has a goal to better understand her audience as she sets out to turn her side hustle into a career.
Any idea can be made interesting
“What may be uninteresting to you might be fascinating to someone else,” said James Perry, a senior in the public relations program. He loved how Shonduras explained this concept through the example of a dairy farmer’s vlog. To some, the daily life of a farmer might be boring, but to others, like Shonduras, its intriguing. Does the farmer milk cows all day or does he play with his other animals? Just as Shonduras proves, any life or idea can truly be made interesting through a little hard work and creativity.
“If you only follow the trends, your life is going to be boring” said Shonduras.
Written by Claire Sonksen