Social Media Updates August 2020

In today’s fast-paced digital world, our favorite social media platforms are introducing new updates and features almost on the daily. In today’s review, we’ll touch on the latest happening with Facebook, Instagram, Snapchat, and Twitter.

Is Instagram the new TikTok? 
As of August 5, 2020 Instagram launched its new TikTok-esque “reals” in an additional 50 countries. Reels allow users to create 15 second video content with effects and audio. Sounds pretty much exactly like TikTok, right? Instagram, and its parent company Facebook, have placed more emphasis on this feature as TikTok faces scrutiny and potential shutdown from the US government. Learn more about this new creative tool

Or wait… Is Facebook the new TikTok? 
The digital giant is throwing some of its eggs into the short form video basket as well, giving TikTok an additional run for its money. Facebook is currently testing in-feed short form video in India, one of Facebook’s largest markets and one of the countries that banned TikTok. This new update came just 11 days after the social network launched a similar version of this on Instagram. Read
this article to find out more about the update.

Snapchat’s also on the TikTok trend? Now this is just getting confusing. 
With TikTok taking the main stage these days, it looks like many social media platforms are copying the new kid on the block. Snapchat created a group of augmented reality (AR) lenses, in collaboration with TikTok influencers, that are meant to be used on TikTok. These lenses track the movement of a person while dancing and change in response. More on this new development here.

Facebook encourages its users to get out and vote. 
In light of the upcoming presidential election, Facebook took it upon itself to encourage an additional 4 million individuals to vote. How is Facebook doing this? By introducing a
US Voting Information Center which will be available on both Facebook and Instagram. Facebook describes the information center as, “a one-stop-shop to give people in the US the tools and information they need to make their voices heard at the ballot box.” Users will be able to access this center directly from their home menus on both platforms.

Twitter is working to create a safer community. 
Have you ever withheld Tweeting your thoughts or opinions on a topic for fear of being attacked by other Twitter users? You no longer have to be concerned as Twitter just launched a set of
reply controls for Tweets. In their announcement about it, Twitter said, “Sometimes people are more comfortable talking about what’s happening when they can choose who can reply. We’ve seen people use these settings to have conversations that weren’t really possible before.” Reply controls will pop up when an individual is ready to publish a Tweet.

Facebook cuts out 1,000 targeting options. 
A big change affecting the Facebook marketing community happened on August 12, 2020. Facebook chose to remove over
1,000 targeting options for advertising. Because the platform offers a wide variety of targeting options, there are quite a few that go unused. Facebook says that, “infrequent use may be because some of the targeting options are redundant with others or because they’re too granular to really be useful. So we’re removing some of these options.” For more on the changes in ad targeting, read Facebook’s article about it.

Short form video, voting, safe communities, and ad targeting sum up some of the largest changes hitting social platforms in August 2020. Who knows what these social giants have up their sleeves for September.

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