Client: Whooshfly
Services: Strategy, Social Advertising
Client: Whooshfly
Services: Strategy, Social Advertising
Travel in Style to the Sundance Film Festival
Whooshfly, a service where travelers book flights on private jets and split the cost with other travelers, had a strong operating presence in the southeast United States. They were hoping to expand westward, so we ran a social media campaign to see if we could charter travelers on flights from Los Angeles to Park City, UT for the Sundance Film Festival.
Objective
Prove that there was a market for Whooshfly in the western United States.
Audience
Sundance film festival attendees coming from LA that would be interested in flying on a private jet to attend the event.
Strategy
Run a social media campaign targeting our audience in the hopes of getting both app downloads and reservations on the LA flight.
Whooshfly Commercial
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Results
532 Whooshfly app downloads
2 flights fully booked from LA to Park City, UT for the Sundance Film Festival
35:1 return on ad spend (ROAS) through our advertising campaign
