AMAZON ADVERTISING

Amazon, as the world’s largest online retail marketplace, boasts a vast user base including over 200 million Prime members globally. Its streamlined checkout process and rapid shipping have revolutionized the traditional customer journey, leading many consumers to begin and end their shopping exclusively within Amazon’s ecosystem. To tap into this substantial customer base, brands can strategically employ keyword bidding to enhance their visibility on Amazon’s search engine result pages (SERPs) and use placement bidding for product page visibility across the Amazon marketplace. The opportunities Amazon offers to eCommerce brands are immense, yet navigating this platform can be daunting for many. AVX Digital has a demonstrated history of helping both small and large brands maximize their potential on Amazon, guiding them through scaling their presence effectively on this platform.