Email marketing is a cornerstone of any successful e-commerce strategy, providing businesses with a direct channel to communicate with customers, promote products, and drive sales.
However, choosing the right email marketing tool can make all the difference in the effectiveness of your campaigns.
The best email marketing tools for e-commerce offer advanced features like automation, segmentation, personalization, and analytics, helping you build lasting relationships with your customers and maximize your ROI.
In this article, we’ll explore the top email marketing tools for e-commerce businesses, focusing on their unique features, pricing, and how they can enhance your email marketing strategy.
1. Klaviyo
Best for: E-commerce businesses looking for powerful automation and segmentation features.
Klaviyo is one of the most popular email marketing platforms for e-commerce businesses, particularly those using Shopify, WooCommerce, or BigCommerce. Klaviyo is designed specifically for e-commerce and offers deep integrations with major platforms, allowing you to track customer behavior and segment audiences based on purchase history, browsing patterns, and engagement.
Key Features:
- Advanced Segmentation: Segment your audience based on various factors like past purchases, website activity, and email engagement.
- Powerful Automation: Create automated flows such as welcome series, abandoned cart emails, post-purchase follow-ups, and birthday offers.
- Dynamic Product Recommendations: Personalize emails with product recommendations based on browsing and purchase history.
- Integration with Facebook: Sync your email lists with Facebook Ads to create targeted advertising campaigns.
Pricing:
Klaviyo offers a free plan for up to 250 contacts, with paid plans starting at $20 per month as your subscriber list grows.
2. Mailchimp
Best for: E-commerce stores looking for an all-in-one marketing platform.
Mailchimp is one of the most well-known email marketing platforms, offering a comprehensive suite of tools beyond email marketing, including landing page builders, social media ads, and customer relationship management (CRM) features. For e-commerce, Mailchimp provides easy integration with platforms like Shopify and WooCommerce, making it simple to sync product data and customer information.
Key Features:
- Drag-and-Drop Builder: Mailchimp’s user-friendly drag-and-drop builder makes it easy to design professional-looking emails.
- Pre-Built Automation: Automate welcome emails, abandoned cart reminders, product recommendations, and more with customizable workflows.
- Pop-up Forms and Landing Pages: Build custom forms and landing pages to grow your email list.
- Advanced Reporting: Access detailed reports on open rates, click-through rates (CTR), and revenue generated from email campaigns.
Pricing:
Mailchimp offers a free plan for up to 500 contacts with limited features. Paid plans start at $13 per month, with more advanced segmentation and automation available in higher tiers.
3. Omnisend
Best for: E-commerce stores focused on omnichannel marketing.
Omnisend is an email marketing tool tailored specifically for e-commerce businesses, offering a seamless experience for integrating email with SMS, push notifications, and social media messaging. Omnisend’s focus on omnichannel marketing helps e-commerce brands create cohesive customer experiences across multiple platforms, driving more engagement and sales.
Key Features:
- Omnichannel Campaigns: Easily combine email, SMS, Facebook Messenger, and push notifications in a single automated workflow.
- Pre-Built Templates and Automation: Create campaigns like welcome series, abandoned cart emails, and order confirmations with ready-made templates.
- Advanced Segmentation: Segment your audience based on customer lifecycle, shopping behavior, and email engagement.
- SMS Integration: Integrate SMS marketing with your email campaigns to reach customers directly on their phones.
Pricing:
Omnisend offers a free plan for up to 500 emails per month. Paid plans start at $16 per month, with the pricing increasing based on the number of subscribers and emails sent.
4. Constant Contact
Best for: Small to mid-sized e-commerce stores looking for ease of use.
Constant Contact is a user-friendly email marketing platform known for its simplicity and effectiveness. It’s ideal for smaller e-commerce businesses that need straightforward tools for sending regular newsletters, promotions, and automated emails without complex setup. Constant Contact also integrates with Shopify and WooCommerce, making it easy to sync customer data.
Key Features:
- Easy-to-Use Templates: Choose from a wide range of customizable email templates.
- Automated Email Campaigns: Automate welcome emails, follow-ups, and other customer journeys based on triggers like purchases or list sign-ups.
- E-commerce Features: Track abandoned carts, product purchases, and offer product recommendations in emails.
- Event Marketing: Use Constant Contact for event registration and reminders, which can be useful for businesses hosting online sales or events.
Pricing:
Constant Contact offers a 60-day free trial. Paid plans start at $9.99 per month, with prices increasing based on the number of contacts.
5. Drip
Best for: Advanced users looking for sophisticated automation and personalization.
Drip is a robust email marketing platform built for e-commerce businesses that want to create highly personalized customer experiences. Drip’s advanced automation workflows and detailed customer insights allow businesses to engage with customers based on their behavior, making it ideal for brands focused on customer retention and lifecycle marketing.
Key Features:
- Advanced Workflows: Build complex automation workflows triggered by customer actions such as browsing behavior, cart abandonment, or past purchases.
- Multi-Channel Marketing: Integrate email with SMS and Facebook Ads for a more holistic marketing strategy.
- Customer Data Tracking: Use deep data insights to understand customer behavior and send hyper-personalized emails.
- Revenue Attribution: Track which emails or sequences lead directly to sales, helping you measure the ROI of your campaigns.
Pricing:
Drip offers a 14-day free trial, and paid plans start at $39 per month for up to 2,500 subscribers, making it a more premium option for businesses with advanced needs.
6. Sendinblue
Best for: E-commerce businesses on a budget looking for both email and SMS capabilities.
Sendinblue is a powerful and affordable email marketing platform that includes SMS marketing capabilities. With features like email automation, transactional emails, and SMS campaigns, Sendinblue is a great option for e-commerce stores that want a comprehensive solution at an accessible price point.
Key Features:
- Email and SMS Marketing: Combine email campaigns with SMS to reach customers on multiple channels.
- Automation Workflows: Set up automated email sequences for welcome emails, abandoned cart reminders, and follow-ups.
- Transactional Emails: Send order confirmations, shipping updates, and other transactional emails directly through Sendinblue.
- A/B Testing: Optimize your campaigns with A/B testing for subject lines, email content, and CTAs.
Pricing:
Sendinblue offers a free plan with up to 300 emails per day, and paid plans start at $25 per month with unlimited contacts and advanced features.
7. ActiveCampaign
Best for: E-commerce businesses looking for CRM capabilities alongside email marketing.
ActiveCampaign is a powerful tool that combines email marketing with customer relationship management (CRM) and sales automation features. It’s ideal for e-commerce businesses that want to focus on both marketing and nurturing long-term customer relationships. With features like advanced segmentation, automation, and lead scoring, ActiveCampaign offers a comprehensive solution for businesses looking to maximize customer engagement.
Key Features:
- Email Automation: Set up complex automation sequences, such as post-purchase emails, upsell offers, and win-back campaigns.
- CRM Integration: Manage customer relationships and track interactions with built-in CRM features.
- Lead Scoring: Identify your most engaged customers and leads based on their behavior, helping you target high-value prospects.
- Personalized Emails: Send dynamic content based on customer behavior, including personalized product recommendations.
Pricing:
ActiveCampaign offers a 14-day free trial. Paid plans start at $29 per month for the Lite plan, with pricing based on the number of contacts.
Conclusion
Choosing the right email marketing tool for your e-commerce business depends on your specific needs, whether it’s advanced automation, budget-friendly options, or omnichannel marketing capabilities.
Tools like Klaviyo and Omnisend are ideal for businesses focused on deep e-commerce integration and advanced segmentation, while Mailchimp and Constant Contact offer more user-friendly interfaces suitable for smaller businesses.
By leveraging the right platform, you can create personalized, engaging email campaigns that drive traffic, increase sales, and build lasting customer relationships for your e-commerce store.
